top of page
Munken hike, all the way up, got my eye on the magnificent rock layers_edited.jpg

LESS
FLUFF.

MORE
TRACTION.

Your digital expert for brands that want clarity, results, and space to grow.

WHAT WE
OFFER

The Crux Consultant exists to make digital marketing simple, understandable, and empowering for brands with purpose - especially those rooted in the outdoors, lifestyle, or experience-based industries.

Whether you sell gear, guide tours, or offer services that help people move, grow, or explore - I help you turn digital into a growth engine, not a guessing game. I am also transparent with my pricing as I feel it's important that my clients don't get any surprises. 

Mountain Landscape

$15M+

 In digital ad spend managed across global markets

​​​

10+ years

Experience in digital marketing

9:1 ROAS

Achieved on Meta campaigns for outdoor retail

Services

Smart, structured, and tailored to your goals. From one-off audits to full-service retainers, I help you run Google Ads, social campaigns, and SEO with clarity and confidence. No jargon - just results that move the needle.

Training

Build real capability, not just checklists. Whether it’s upskilling a team or building your own confidence, I offer hands-on support, strategic guidance, and honest answers to help you navigate the digital landscape with ease.

Consultations

Sometimes, you just need a second set of eyes. Book a one-off session for sharp, practical advice. Whether you're stuck on strategy, wrestling with ad accounts, or figuring out where to focus next.

WHY
"CRUX"

In climbing, the crux is the toughest section of the route - the point where you dig deep, focus up, and break through. That’s what I help brands do with their marketing.

I  started The Crux Consultant to work with businesses that live beyond the screen - outdoor retailers, purpose-driven brands, tourism operators, and anyone chasing something bigger than just clicks.

 

With a background in retail and a specialty in the outdoor space, I bring sharp strategy and hands-on execution to help brands grow with clarity, not just noise.

"Outstanding. Highly experienced, reliable and an absolute pleasure to work with. Consistently delivering strong commercial results and keeping our accounts running smoothly. Always over-deliver on our expectations."
Nadia - Business Owner MyMarketer
Image by Paul Pastourmatzis

LESS
TIME 
GUESSING.

MORE 
TIME 
OUTSIDE.

Get in touch

CONTACT

Have a question or need more information? Contact us using the form below.

Select Service
bottom of page